Cherise Lorèn Makeup Artist & Bridal CEO

Beauty, but CEO-level.

A refined brand identity and strategic Squarespace website for a modern makeup artist building an empire.

Cherise Loren is a New York-based makeup artist who’s built her name on precision, polish, and unforgettable bridal experiences. But behind the scenes, she was running her growing beauty brand without a clear visual identity or a website that matched the high-end service she delivers.

We partnered to craft a full brand identity and custom Squarespace website that feels editorial, modern, and unmistakably her—with the structure and strategy to support bookings, promotions, and long-term growth.

Website built on Squarespace:

cheriseloren.com

Key words:

minimalist, modern, stylish, romantic, chic

Result

Cherise now has a cohesive brand and online presence that positions her as more than a makeup artist—she’s a beauty business CEO. Her new site converts better, supports multiple offers (bridal, clients, education), and creates space for long-term brand expansion.

Want a brand and site that makes you look as good as your work?

Let’s talk about your project

 
Nicole Macdonald

AUTHOR


Nicole Macdonald – January Made x Creative Process Collective

Hi there! I’m the founder and head architect behind Creative Process Collective, as well as owner and designer over at January Made Design.  You can guarantee I will greet you with an over the top smile and talk your ears off about all things creative, small business and probably pets (everyone loves pets). Serial over-sharer on social media, you’ll be able to find me most days sitting at my trestle table working away with a green tea and surrounded by too many house plants and most likely a cat stretched across my keyboard.

Website | Instagram | Facebook

https://www.januarymade.co.nz
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